Founded by Hugh M. Hefner in 1953, Playboy has been a trendsetter, a style arbiter and a vanguard of political, sexual and economic freedom for nearly 60 years. Based in Beverly Hills, California. Playboy consumer products are sold in more than 180 countries. Iconic Playboy events at the most influential events in the world provide unparalleled access to high-level pop culture. The Rabbit Head logo is one of the 20 most important brands in the world.
With an American attitude of free spirit and a style inspired by the era, Playboy Underwear was born, one of the best-known international brands for more than 60 years. Because life is a constant exploration of Freedom, Expression and Experiences, we always seek to provide our users with a refreshing and comfortable feeling that makes them feel Great with their products. Playboy Underwear is about doing what you love, redefining the rules; Good Times and Vibes of the Bunny.